Privacy policy

Amarafy perfume boutiquelast updated : March 20, 2026

1. Introduction

This privacy policy describes how Amarafy ("we") processes the information you provide when using our site and services, including placing orders, contacting us, and tracking orders.

By using the site, you accept the practices described below, to the extent permitted by applicable law.

2. Data controller

The controller of personal data collected through this site is Amarafy. For any question about your data, you can contact us using the details provided on the site, on the contact page or store information section.

3. Data we may collect

Identification and contact data: last name, first name, email address, phone number, delivery or billing address.

Order data: order references, products ordered, amounts, and order status.

Technical data: IP address, device type, browser, and pages viewed, to the extent recorded by our hosting or analytics tools where applicable.

4. Purposes of processing

Processing and tracking your orders, delivery, and customer support.

Communication related to your order, including confirmations and delivery information.

Compliance with our legal and accounting obligations where applicable.

Improving the site and user experience, subject to your consent where required by law, for example for certain marketing communications.

5. Payment and delivery

At this time, we do not offer online payment on the site. Payment is made in cash on delivery, unless otherwise stated when the order is placed.

We therefore do not collect card numbers or bank account information through the site for online payment. Any change to our payment methods will be specified on the site and, if necessary, in an update to this policy.

6. Products, authenticity, and equivalent ranges

We sell only authentic products: we do not sell counterfeits or imitations presented as luxury brands for which we are not official distributors.

Some references may be perfumes from distinct brands, sometimes described as alternatives or olfactory inspirations compared with other fragrances on the market. For these lines, the product is sold under its own brand and legitimate packaging. It is not a clone impersonating another house through a misleading logo, name, or bottle. We are committed to clear information about the origin and brand of each product offered.

7. Recipients and subcontracting

Your data may be shared with service providers strictly necessary for fulfilling the order, such as delivery partners, the site host, and transactional email tools, limited to what is necessary for their mission and under a confidentiality agreement where required by law.

We do not sell your personal data to third parties for commercial purposes.

8. Retention period

Order-related data is retained for as long as necessary to manage the business relationship and legal obligations, including invoicing and disputes. Prospecting or newsletter data, where applicable, is retained until you withdraw your consent or unsubscribe.

9. Your rights

In accordance with applicable data protection regulations, including Moroccan law and, where relevant, the GDPR for concerned users, you may request access to, correction, or deletion of your data, restriction of processing, object to certain processing, or withdraw your consent when processing is based on it.

To exercise these rights, contact us using the details provided on the site. You may also lodge a complaint with the competent data protection authority.

10. Cookies

The site may use cookies or similar technologies for technical operation, audience measurement, or preferences such as theme and cart. You can configure your browser to refuse certain cookies; some site features may then be limited.

11. Changes

We may update this policy to reflect changes in our practices or legal obligations. The last updated date appears at the bottom of the page; we invite you to review it regularly.